Convertior guide
Best image format for websites: JPG, PNG, WebP or GIF?
A practical comparison of common web image formats and when to use each one.
The simple rule
Use WebP for many modern website images, JPG for photos when compatibility matters, PNG for graphics with transparency and GIF only for simple animations when needed.
Photos and banners
Photos normally work best as JPG or WebP. These formats can keep the image visually pleasing while producing smaller files than PNG.
Logos and icons
PNG or SVG are usually better for logos and icons. PNG handles transparency and crisp edges, while SVG is ideal for scalable vector artwork.
Animations
GIF is widely recognized but can become very large. For longer or higher-quality animations, MP4 or WebM is often more efficient.
Performance matters
The best format is not only about quality. It is also about page speed, layout stability, browser support and how the image will be used.
Frequently asked questions
Is WebP good for SEO?
WebP can help performance by reducing file size, and better performance can improve user experience.
Should logos be JPG?
Usually no. PNG or SVG is better because logos need clean edges and sometimes transparency.
Is GIF good for large animations?
Usually no. MP4 or WebM is normally more efficient for longer animations.
Need to convert a file?
Use Convertior tools after choosing the right format. Keep your original file until you have checked the converted result.
Go to converters →